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ROMNEY'S TRICKY TRAIL: CHIEF EXECUTIVE TO EXECUTIVE IN CHIEF

Communication professor Trevor Parry-Giles comments on Romney's transition from CEO to presidential candidate.

By Halimah Abdullah, CNN

Mitt Romney seemed to channel his inner CEO on Thursday when he sketched out a chart on entitlements on a whiteboard.

There he stood, hair slicked down, white shirt sleeves rolled up to his elbows, listing differences between his and President Barack Obama's Medicare plans.

If the scene seemed better suited to a corporate boardroom than the campaign trail, it is because the presumptive Republican presidential nominee is far more comfortable throwing out ideas than with having them challenged, experts say.

"It speaks to some of the issues he's been having," said Trevor Parry-Giles, a political communication professor at the University of Maryland. "There are a number of ways in which businesses operate that are not analogous to the campaign context."

The challenge for Romney is making the case to voters that his business acumen is exactly the skill set needed to pull the country out of its economic slump.

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Date of Publication: 
8/17/12